Writing

'23—'26

09/2026

A short history of logos made of data

An idea kept coming back in most branding projects I worked on in the past years: what if we embedded data in the logo? Real data, not symbols of information but information itself.

03/2025

The secret of good metaphors

As designers, we dedicate substantial time to crafting the perfect visual metaphors that make the novel and unexpected feel familiar and approachable. But how do metaphors and analogies work? And what makes a good metaphor?

09/2024

How to brand science?

As a designer working with scientists, one question consistently arises when creating logos and identities for scientific institutions: how to symbolize the abstract and complex nature of science?

03/2024

The power of beauty in communicating complex ideas

When creating visuals to explain complex ideas we often focus on the images’ ability to carry information. But data visualization, infographics or even schematics have a hidden power we rarely discuss: beauty.

01/2024

How design can make science captivating

Turning complex systems into enjoyable experiences is a challenge facing many industries. And most have realized design could help solve it. But there is a space which hasn’t yet fully turned to design to help solve this issue: science.

09/2023

The case for AI hallucination

AI-generated images are getting more realistic. From the first version of DALL-E in 2021 to Midjourney’s latest model, the trajectory is clear. When did they become dull? How did the mystery and the poetry of the early AI images disappear?

Work

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Writing

Writing

A short history of logos made of data

The secret of good metaphors

How to brand science?

The power of beauty in communicating complex ideas

How design can make science captivating

The case for AI hallucination

Let's make people care.